The New Advertising World Order

Feb 5, 2022

∙ Paid

Amazon, Snap, and Google up double digits after earnings. Meta down double digits.

It was a wild week in big tech, with advertising at the center of the story.

Amazon finally disclosed its advertising revenue. As Benedict Evans noted, at $31B in 2021, it is roughly the size as the entire global newspaper industry. The growth of that s…

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