The Figma Product Growth Strategy
aakashgupta.substack.com
The Figma Product Growth Strategy
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How Figma went from 0 to $20B in 10 years:
Bringing collaboration to design
Product-led growth motion
Building super premium tiers
Successfully launching a new product
Presenting an existential threat
At $20B, Figma is worth more than many household names: Spotify, Snapchat, Expedia, Coinbase, Pinterest…
It’s quite the triumph for the B2B Saa…
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