How Spotify Stole Podcasts from Apple

Since Apple introduced the world to podcasts in June, 2005, the medium has been on an unstoppable ascent. That same year it was New Oxford American Dictionary’s Word of the Year. 

By 2006, 11% of Americans 12+ tried listening to the bite sized audio delivered over the internet. Today, that number is 57%. And more than a third of Americans have listened t…