How Crocs 3x'd Revenue in 5 Years

+ How iPhone Overtook Android

In 2017, Crocs faced declining revenues and a fading brand. In the past 5 years, it more than 3x’d revenue.

US$ Billions, Image my Own

5 lessons from Crocs turnaround:

1. Reduce marketing
2. Streamline products
3. Increase personalization
4. Collaborate
5. Focus

Let's break them down.

After taking off in the early 2000s, revenues at Crocs declined for years. Com…