How Crocs 3x'd Revenue in 5 Years
+ How iPhone Overtook Android
In 2017, Crocs faced declining revenues and a fading brand. In the past 5 years, it more than 3x’d revenue.
5 lessons from Crocs turnaround:
1. Reduce marketing
2. Streamline products
3. Increase personalization
Let's break them down.
After taking off in the early 2000s, revenues at Crocs declined for years. Com…
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