Do you really need a North Star Metric?

+ Substack’s Product Growth Strategy

It’s so hard to choose a North Star Metric.

Some believe we must pursue revenue-based one’s. “Cash is king,” they say. Others explicitly focus on DRIVERS of the flywheel. “Revenue is uninspiring and premature,” they say.

There are great companies on both sides of the aisle, as well.

In the revenue camp:

• Amplitude

• Notion

• Figma

In the flywheel driver camp:

• Airbnb…