Case Study: Netflix’s 67% Decline

+ Your Roadmap is not a Product Strategy

From 2011 to 2021, Netflix did not report a single quarter of decreasing subscribers. This year, it’s reported two. In the process, it’s declined from $300B in market cap to $100B. For students of product growth, it’s an amazing case to study.

5 lessons from Netflix’s 67% decline:

1. Competition changes your market

In the first phase of the streaming wars,…