Bezos’ Response to a 90% Drop in Amazon’s Stock

+ Reducing PM Attrition

Bezos grew Amazon to $1.75T as CEO. But, in 2001 after the dot-com crash, Amazon’s stock had fallen 90% to $5B.

In a hail mary attempt, Bezos invited a book author to Amazon. Together, they created the foundation for trillions in market cap:

The author was Jim Collins, who published Built to Last in ‘94. By ‘01, Bezos had adapted several of its concepts …