🪧 Amazon v Google v Meta

+ Leverage-Neutral-Overhead (LNO) Prioritization Framework

The New Advertising World Order

Image: Benedict Evans

Amazon, Snap, and Google up double digits after earnings. Meta down double digits.

It was a wild week in big tech, with advertising at the center of the story.

Amazon finally disclosed its advertising revenue. As Benedict Evans noted, at $31B in 2021, it is roughly the size as the entire global newspaper…